PriPara (Prism Paradise) is the sister show to the popular Pretty Rhythm series. The first episode aired on July 5th, 2014.
The new anime is set in the PriPara world, filled with girls' dreams for fashion, dance, and music. Every day, there are auditions that send top idols to worldwide fame on television and online. However, Laala's school prohibits Pri-Para for elementary school children. An unexpected chance leads Laala to make her first entrance into the world of PriPara, where she will make her debut. PriPara is also a new game which is replacing Pretty Rhythm. Like Pretty Rhythm, PriPara has an anime which is based off of the game, and has a story line to it. The main characters, Laala, Mirei, and Sophie, are also on the game.
This show is completely owned by Takara Tomy. All anime information and anime art belongs to them. For more info, here's their official site for PriPara! http://www.takaratomy-arts.co.jp/specials/pripara